{"id":2813,"date":"2023-03-27T09:17:52","date_gmt":"2023-03-27T15:17:52","guid":{"rendered":"https:\/\/dameclic.com\/?p=2813"},"modified":"2023-03-29T11:18:37","modified_gmt":"2023-03-29T17:18:37","slug":"que-es-inbound-marketing-y-para-que-lo-necesitas","status":"publish","type":"post","link":"https:\/\/dameclic.com\/en\/blog\/noticias\/que-es-inbound-marketing-y-para-que-lo-necesitas","title":{"rendered":"\u00bfQu\u00e9 es Inbound Marketing y para qu\u00e9 lo necesita?"},"content":{"rendered":"<p>Inbound Marketing, consiste, b\u00e1sicamente, en hacer que el usuario le encuentre en lugar de ir a buscarlo a usted. A continuaci\u00f3n se muestra como podemos definir el Inbound Marketing:<\/p>\n<ul>\n<li>Es una <strong>filosof\u00eda<\/strong> porque el usuario compra y se comporta radicalmente diferente hoy que hace 10 a\u00f1os.<\/li>\n<li>Es una <strong>metodolog\u00eda<\/strong> porque usamos unos procesos muy concretos.<\/li>\n<li>Y es una <strong>caja de herramientas<\/strong> porque tenemos a nuestra disposici\u00f3n diferentes herramientas para hacerlo: SEO, Social Media, Contenidos, PR, Social Ads, etc.<\/li>\n<\/ul>\n<p>El Inbound Marketing se compone principalmente de contenidos que se difunden a trav\u00e9s de diferentes canales con el objetivo de conseguir el menor coste de adquisici\u00f3n de usuario posible y que el usuario obtenga un valor claro en el contenido encontrado, en lugar de presionarle para que acceda a comprar nuestro producto\/servicio directamente.<\/p>\n<p>Se trata de un proceso, a medio o largo plazo, que nos permite conocer mejor al usuario, darle contenido de valor, ayudarle a entender mejor sus necesidades y por lo tanto, convertirlo finalmente en un prescriptor de nuestro producto\/servicio.<\/p>\n<p>Los dos pilares m\u00e1s importantes del Inbound son las buyer personas y el ciclo de compra.<\/p>\n<h4>1. Dise\u00f1a tus buyer personas<\/h4>\n<p>Hemos comentado sobre la utilidad de las personas en el marketing online. Estas figuras ficticias nos servir\u00e1n de gran ayuda a la hora de preparar cualquier estrategia, ya sea de contenidos, de social media o de cualquier otra disciplina.<\/p>\n<p>Esta herramienta de trabajo te permitir\u00e1 conocer mejor a tu consumidor y entender mejor sus necesidades para poder darle justamente el contenido que le conviene en cada momento.<\/p>\n<p>Por ejemplo, si sabemos que nuestro usuario es becario y que busca formarse, le daremos tips accionables que le permitan aprender y poner en pr\u00e1ctica lo que est\u00e1 leyendo. Si sabemos que el usuario es social media manager en una agencia, lo que le daremos ser\u00e1n las \u00faltimas tendencias del mercado y c\u00f3mo aplicarlas.<\/p>\n<h4>2. El ciclo de compra o Buyer\u2019s Journey<\/h4>\n<p>Es clave entender que nuestro usuario pasa por diferentes estados desde que nos visita por primera vez y c\u00f3mo convencerle (no me malinterpretes: el \u00abtruco\u00bb del Inbound Marketing es que se convenza \u00e9l mismo) para llegar al final del proceso. Tienes que comprender esto para entender que seg\u00fan el momento en el que est\u00e9, va a necesitar un tipo, formato y densidad de contenido diferente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2815 aligncenter\" src=\"https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-scaled.jpg\" alt=\"\" width=\"783\" height=\"387\" srcset=\"https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-scaled.jpg 2560w, https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-300x148.jpg 300w, https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-1024x506.jpg 1024w, https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-768x379.jpg 768w, https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-1536x759.jpg 1536w, https:\/\/dameclic.com\/wp-content\/uploads\/2023\/03\/metodologia-inbound-marketing-atraer-convertir-cerrar-deleitar-2048x1012.jpg 2048w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/p>\n<p>Necesitas atraer el mayor tr\u00e1fico posible y, sobre todo, lo m\u00e1s cualificado posible. Esto se consigue entendiendo bien qu\u00e9 es lo que buscan tus usuarios, entendiendo bien su intenci\u00f3n de b\u00fasqueda y sabiendo cu\u00e1les son sus problemas o necesidades.<\/p>\n<p>Lo importante aqu\u00ed est\u00e1 en entender c\u00f3mo funciona el proceso y no traicionar nunca al usuario. Solo le molestaremos si hace lo que nosotros queremos que haga durante el proceso. Por ejemplo, nunca le env\u00ede una invitaci\u00f3n a un &#8220;webinar&#8221; si previamente no le ha dicho que le interesa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing, consiste, b\u00e1sicamente, en hacer que el usuario le encuentre en lugar de ir a buscarlo a usted. A continuaci\u00f3n se muestra como podemos definir el Inbound Marketing: Es&#8230;<\/p>","protected":false},"author":1,"featured_media":2814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Inbound Marketing y para qu\u00e9 lo necesita? - Dame Clic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dameclic.com\/en\/blog\/noticias\/que-es-inbound-marketing-y-para-que-lo-necesitas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Inbound Marketing y para qu\u00e9 lo necesita? - Dame Clic\" \/>\n<meta property=\"og:description\" content=\"Inbound Marketing, consiste, b\u00e1sicamente, en hacer que el usuario le encuentre en lugar de ir a buscarlo a usted. 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